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Branding & Intellectual Property

The school name/mascot - Desert Oasis High School Diamondbacks - and all Desert Oasis High School branded logos are the intellectual property of the school. The DOHS brand identity/logos are governed by permissions and specific guidelines for their use. The school name/mascot/logos shall not be used in any way without the express written permission of the administrative team at Desert Oasis High School. Desert Oasis High School has the right to use any available legal remedies which may include the demand for factual or statutory damages, solicitor's fees and injunctive relief for any violation of Desert Oasis High School's intellectual property rights.

Interlocking red letters %22D%22 and %22O%22 with black and gray outlines are set against a plain white background.

MONOGRAM
The Desert Oasis MONOGRAM logo is the primary identifier for branding at Desert Oasis High School. The interlocking DO has stood the test of time and is instantly recognizable as the mark of our extraordinary school. Standardized in 2016, our MONOGRAM pays homage to the marks of the past while establishing a single mark to define Desert Oasis High School for years to come. Taking every detail into consideration, the MONOGRAM logo is optimized for use across all applications. The consistent and proper use of this primary logo not only strengthens recognition for Desert Oasis High School, but also builds brand equity and familiarity. Adherence to the guidelines prescribed in the standards guide is critical to maintaining a strong, consistent brand.

OWNER: Desert Oasis High School
CREATED: 2016
DESIGNER: Jack Whitefoot
OFFICIAL LOGO FILE ACCESS

A circular logo with %22DESERT OASIS DIAMONDBACKS%22 around the edge, featuring the intertwined letters %22DO%22 in the center against a red background, all on a white background.

ROUNDEL
The Desert Oasis ROUNDEL logo is a secondary mark and the official crest of Desert Oasis High School. The outer ring contains the school’s name, mascot, and year the school was established. The inner circle contains the MONOGRAM logo. While the ROUNDEL is intended for formal applications, it also has wider usage around campus especially when sub-branded. Taking every detail into consideration, the ROUNDEL logo is optimized for use across all applications. The consistent and proper use of this secondary logo not only strengthens recognition for Desert Oasis High School, but also builds brand equity and familiarity. Adherence to the guidelines prescribed in the standards guide is critical to maintaining a strong, consistent brand.

OWNER: Desert Oasis High School
CREATED: 2016
DESIGNER: Jack Whitefoot
OFFICIAL LOGO FILE ACCESS

A stylized red snake with a gray underbelly coils within a black shield-shaped outline against a white background.

DIAMONDBACK(2016)
The Desert Oasis DIAMONDBACK(2016) logo is a secondary mark and the official mascot logo of Desert Oasis High School. The spirit mark is a custom drawn logo that was inspired by a photograph of a western diamondback rattlesnake that is ready to strike. It is one-of-a-kind with a modern collegiate design style that keeps with the DOHS tradition of not showing fangs. Taking every detail into consideration, the DIAMONDBACK(2016) logo is optimized for use across all applications. The consistent and proper use of this secondary logo not only strengthens recognition for Desert Oasis High School, but also builds brand equity and familiarity. Adherence to the guidelines prescribed in the standards guide is critical to maintaining a strong, consistent brand.

OWNER: Desert Oasis High School
CREATED: 2016
DESIGNER: Jack Whitefoot
OFFICIAL LOGO FILE ACCESS

A red viper head with an open mouth and fangs is emblazoned on a black and white shield.

STRIKE
The Desert Oasis STRIKE logo is a secondary mark and an identifier of Desert Oasis athletics. It represents the aggressive spirit of Diamondbacks athletics and their determination. The STRIKE spirit mark was designed in 2024 to stop the use of generic unapproved clipart graphics that were showing their fangs. As a secondary mark to the MONOGRAM, the STRIKE logo is optimized for use across all athletics applications. The consistent and proper use of this primary logo not only strengthens recognition for Desert Oasis High School, but also builds brand equity and familiarity. Adherence to the guidelines prescribed in the standards guide is critical to maintaining a strong, consistent brand.

OWNER: Desert Oasis High School
CREATED: 2024
DESIGNER: Jack Whitefoot
OFFICIAL LOGO FILE ACCESS

Bold black text reading %22DESERT OASIS DIAMONDBACKS%22 with a red diamond shape in place of the %22O%22 in %22OASIS%22 is centered on a plain white background.

WORDMARK
The Desert Oasis WORDMARK logo(s) is(are) secondary mark(s). Taking every detail into consideration, the WORDMARK logo(s) is(are) optimized for use across all applications. The consistent and proper use of this secondary logo not only strengthens recognition for Desert Oasis High School, but also builds brand equity and familiarity. Adherence to the guidelines prescribed in the standards guide is critical to maintaining a strong, consistent brand.

OWNER: Desert Oasis High School
CREATED: 2016
DESIGNER: Jack Whitefoot
OFFICIAL LOGO FILE ACCESS

A stylized red and black rattlesnake with a grey body coils in the foreground against a white background.

DIAMONBACK(2008)
The Desert Oasis DIAMONDBACK(2008) logo is a vintage mark that has been used since Desert Oasis High School opened in 2008. It had an important role in establishing the diamondback identity and was the inspiration for our mascot Dusty. This logo is no longer permitted for general use. To ensure more consistent representation of the DOHS brand, it is important to phase out this mark from general use and adopt the new approved standards. This vintage mark can only be used with approval of the DOHS Brand Identity Team. DO NOT USE VINTAGE MARKS WITHOUT PERMISSION.

OWNER: Desert Oasis High School
CREATED: 2008